Privacy Policy

Last Updated: October 19, 2026

heChoice Nails & Academy
Operated by TheChoice Beauty & Academy Ltd

TheChoice Nails & Academy respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect personal information when you use our website, purchase products, book salon services, enrol on training courses, access online learning or otherwise communicate with us.

For the purposes of UK data protection law, TheChoice Beauty & Academy Ltd is the data controller responsible for the personal information described in this policy.

Contact email:
thechoicenails@yahoo.com


1. Information We May Collect

Depending on how you interact with TheChoice Nails & Academy, we may collect:

Personal and Contact Information

  • Full name
  • Email address
  • Telephone number
  • Billing and delivery address
  • Account or student login information
  • Booking information

Purchase and Payment Information

We may collect information relating to:

  • Product orders
  • Salon bookings
  • Course purchases
  • Training deposits
  • Payment status
  • Refunds and transaction history

Payments may be processed by third-party payment providers. We do not necessarily receive or store your full payment card details.

Salon Client Information

Where required to provide a safe and appropriate treatment, we may collect:

  • Consultation information
  • Relevant medical conditions
  • Allergies or sensitivities
  • Medication information where relevant
  • Nail or skin conditions
  • Treatment history
  • Contraindications
  • Treatment records
  • Aftercare information

We only ask for health information that is relevant to providing or assessing the suitability of a treatment.

Student and Training Information

If you enrol on one of our training courses, we may collect:

  • Course enrolment information
  • Training dates
  • Attendance information
  • Assessment results
  • Theory quiz results
  • Practical case studies
  • Student feedback
  • Certificates issued
  • Tutor feedback
  • Photographs and videos submitted for assessment
  • Consultation documents submitted as part of practical assessments

Photographs and Videos

We may collect photographs or videos:

  • As part of student practical assessments
  • To record treatment results
  • For portfolios or training evidence
  • For marketing or social media where appropriate permission has been obtained

We will not use identifiable client or student images for marketing merely because they were submitted for assessment.


2. How We Collect Your Information

We may collect information when you:

  • Visit our website
  • Create an account
  • Purchase a product
  • Book a salon appointment
  • Enrol on a training course
  • Access an online course
  • Complete a consultation form
  • Complete an assessment
  • Submit photographs or videos
  • Contact us by email, telephone, social media or another messaging service
  • Complete a website or contact form
  • Sign up to receive marketing communications
  • Provide feedback or a review

We may also receive limited information from third-party providers that help us operate our website, booking system, course platform, payments or communications.


3. How We Use Your Personal Information

We may use your information to:

  • Process orders and payments
  • Deliver purchased products
  • Manage salon appointments
  • Carry out client consultations
  • Determine whether a treatment is suitable
  • Maintain treatment records
  • Manage course enrolments
  • Provide access to online training
  • Deliver face-to-face training
  • Review student assessments
  • Provide tutor feedback
  • Issue certificates
  • Respond to enquiries
  • Provide customer or student support
  • Process cancellations, returns and refunds
  • Maintain business, accounting and transaction records
  • Prevent misuse, fraud or unauthorised course sharing
  • Improve our website, training and services
  • Meet legal, regulatory, insurance and tax obligations
  • Send marketing communications where permitted

We will not sell your personal information.


4. Our Lawful Bases for Using Personal Information

Under UK data protection law, we must have a lawful reason for using personal information.

Depending on the circumstances, we may rely on:

Contract

We may process your information when necessary to:

  • Process an order
  • Manage a booking
  • Provide a salon service
  • Enrol you on a course
  • Provide online course access
  • Assess your training
  • Deliver products or services you have purchased

Legal Obligation

We may process information where required to meet legal obligations, including accounting, tax and consumer-law requirements.

Legitimate Interests

We may use information where reasonably necessary for our legitimate business interests, including:

  • Managing our business
  • Maintaining records
  • Improving our services
  • Protecting our website and course materials
  • Preventing fraud or misuse
  • Responding to customer enquiries

We will consider your rights and interests before relying on legitimate interests.

Consent

Where required, we may rely on your consent, including for certain marketing activities, optional photographs or other uses where you have a genuine choice.

You may withdraw consent at any time where consent is the lawful basis being used.


5. Health and Other Special-Category Information

Information concerning health is treated as special-category personal data under UK data protection law.

We may need limited health information when assessing whether a salon treatment is suitable or safe for you.

Where required, we will obtain appropriate explicit consent or rely on another applicable legal condition before processing special-category information.

We aim to collect only information that is relevant and necessary for treatment safety and professional record keeping.

If necessary health information is not provided, we may be unable to safely carry out a treatment.


6. Client Consultation Information

Information provided during a consultation is used to:

  • Assess treatment suitability
  • Identify possible contraindications
  • Protect client health and safety
  • Maintain an accurate treatment history
  • Provide appropriate aftercare
  • Respond to any concerns relating to a treatment

Consultation records are treated as confidential and will only be accessed or shared where reasonably necessary.


7. Student Assessments

Students may be required to submit practical assessment evidence including photographs, videos, consultation forms and written work.

Assessment information is used to:

  • Assess student competency
  • Provide tutor feedback
  • Determine whether assessment requirements have been met
  • Maintain training records
  • Issue certificates

Students submitting work involving another person must ensure that the individual understands that photographs, videos or consultation information may be submitted to TheChoice Nails & Academy for assessment purposes.

Students should avoid submitting unnecessary personal or sensitive information about their model.


8. Marketing Communications

We may send marketing communications about services, training, products or offers where we have an appropriate legal basis to do so.

Where consent is required, we will ask for it.

You can unsubscribe from marketing communications at any time by:

Stopping marketing communications will not affect essential communications relating to your bookings, orders, course access or assessments.


9. Who We May Share Information With

We may share personal information with trusted service providers where reasonably necessary to operate our business.

These may include:

  • Website hosting providers
  • Website and course-platform providers
  • Booking-system providers
  • Payment processors
  • Delivery and courier companies
  • Email and communication providers
  • IT and technical-support providers
  • Accountants or professional advisers
  • Insurers
  • Government bodies, regulators or law-enforcement authorities where legally required

We only provide information that is reasonably necessary for the relevant purpose.

Our service providers are expected to protect personal information appropriately.


10. International Transfers

Some technology or service providers we use may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take reasonable steps to ensure that appropriate safeguards recognised under UK data protection law are in place.


11. How Long We Keep Information

We do not keep personal information for longer than reasonably necessary.

Retention periods depend on the type of information and why we hold it.

For example:

  • Order and financial records may be retained for the period required for accounting, tax and legal purposes.
  • Salon consultation and treatment records may be retained for appropriate insurance, professional and legal-record purposes.
  • Student assessment and certification records may be retained to verify training and certification.
  • Enquiry information may be deleted when it is no longer required.
  • Marketing information is retained until you unsubscribe or we no longer have a lawful reason to use it.

We periodically review the information we hold and delete or securely dispose of information when it is no longer required.


12. Course Accounts and Login Information

Online course accounts are intended for the registered student only.

We may use account information and activity records to:

  • Provide course access
  • Deliver student support
  • Maintain course security
  • Investigate suspected unauthorised account sharing or misuse

Students are responsible for keeping their login details secure.


13. Security

We take reasonable organisational and technical measures to protect personal information against:

  • Unauthorised access
  • Loss
  • Misuse
  • Disclosure
  • Alteration
  • Destruction

However, no internet-based system can guarantee absolute security.

If you believe your account or personal information has been compromised, please contact us promptly.


14. Cookies and Website Technology

Our website may use cookies and similar technologies.

Cookies may be used to:

  • Keep the website functioning
  • Maintain account sessions
  • Remember preferences
  • Process website functions
  • Understand website usage
  • Improve website performance

Some cookies are necessary for the website to function.

Where non-essential cookies such as analytics or advertising cookies are used, we will seek consent where required by law.

You may also be able to manage cookies through your browser settings.


15. Children and Young People

Some of our services or training may be available to people under the age of 18 where appropriate.

Where we knowingly collect personal information relating to a child or young person, we will take additional care when handling that information.

Where appropriate, we may require information, consent or authorisation from a parent or legal guardian before providing certain services or training.


16. Your Data Protection Rights

Depending on the circumstances and lawful basis being used, you may have the right to:

  • Ask for access to your personal information
  • Ask us to correct inaccurate information
  • Ask us to delete certain information
  • Ask us to restrict how information is used
  • Object to certain uses of your information
  • Request transfer of certain information
  • Withdraw consent where we rely on consent

Some rights are subject to legal conditions or exemptions and may not apply in every situation.

To exercise a data protection right, contact:

thechoicenails@yahoo.com

We may need to verify your identity before responding to a request.

The ICO requires privacy notices to tell people about their applicable rights and how they can exercise them. ICO


17. Your Right to Object

You have the right to object to certain processing of your personal information where the law provides this right, including certain processing based on legitimate interests and direct marketing.

If you object to direct marketing, we will stop using your personal information for that purpose.


18. Complaints

If you have concerns about how we handle your personal information, please contact us first so that we have an opportunity to investigate.

TheChoice Nails & Academy
TheChoice Beauty & Academy Ltd

Email: thechoicenails@yahoo.com

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection.

The ICO provides information and complaint services through its official website.


19. Changes to This Privacy Policy

We may update this Privacy Policy when:

  • Our business changes
  • We introduce new services
  • We change the technology or providers we use
  • Data protection requirements change

The latest version will be published on our website.

We recommend reviewing this policy periodically.


20. Contact Us

If you have questions about this Privacy Policy or how your personal information is handled, please contact:

TheChoice Nails & Academy
Operated by TheChoice Beauty & Academy Ltd

Email:
thechoicenails@yahoo.com